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Monica Vinader

 
Job Details
Head of Brand & Marketing (004885)
 
Job Number: 004885
Job Title: Head of Brand & Marketing
Number of Openings: 1
Job Type (Employment Type): Direct Hire
Level of Education: University Degree
Years of Experience: 9
 
Position Description

About the Company

 

Monica Vinader (MV) is a successful British luxury jewellery brand that celebrates individuality and creativity.  Our exceptional growth is driven by the strength of our online and in-store experience underpinned by our investment in our technology platforms.  Our global expansion was recently recognised by The Sunday Times International Track 200 award.

As a growing business, with ambitious plans, Monica Vinader is an exciting place to work which offers clear career progression and opportunities for increased responsibilities as the business expands. We have a proven track record of internal promotion and development opportunities within our Teams.

We hire individuals who are customer-obsessed, technically savvy and excited about the prospect of working in a fast-paced direct to consumer business with a thriving web business and stores across the globe.

Further information is available at www.monicavinader.com.

About the Role


Reporting to the founder and creative head, Monica Vinader, the Head of Brand & Marketing is responsible for overseeing the development and execution of our brand & marketing communications across our global business.

Working closely with Monica to understand and build on our brand vision, you will be responsible for ensuring our brand story is reflected accurately and consistently across all internal and customer facing touchpoints and activities, strengthening our brand identity and building awareness of Monica Vinader across the globe.

You will lead a team that together develops compelling stories and supporting assets, and expertly weaves them through the customer journey to inspire, educate, convert and retain Monica Vinader’s customers. You will seed these stories with press, influencers, strategic partners, as well as telling them from our own channels (stores, social media, email, website) and through our trade partners.

You are the customer champion, always putting them at the heart of everything you do. You’ll understand our customer and what makes them tick, and use this knowledge to feed into marketing campaigns in order to deliver world class marketing collateral that meet clear commercial goals.

To achieve this the role has reporting into it: PR/Influencer teams in UK & USA, Organic Social/Copy Manager, Global Marketing Manager and Creative team supported by an in-house studio.

Key Responsibilties

 

Brand leadership

  • Build a strong relationship with Monica (founder & Creative Director), translating the brand vision into a strong and compelling brand story and plan, that resonates with our customers, drives awareness and builds brand loyalty
  • Working with the global marketing manager to create a plan that weaves together the brand story with key market and commercial moments to create a compelling overall plan.
  • Manage the application of our brand identity by delivering materials on time in full, and ensuring our brand guidelines, templates and other supporting resources (marketing collateral, training documents, etc) are fit for purpose
  • Ensure plans and creative approach to assets drive the brands consumer and commercial agenda.
  • Ensure brand consistency across the globe, both in our direct to consumer business (stores and online), and through our trade partners
  • Lead, motivate and support the Brand team, holding regular 121s that focus on delivering their brand objectives, whilst spending time driving a clear plan for ongoing personal development

 

Internal brand development

  • A member of the senior leadership team this position is part of key leadership meetings bringing the brand voice to commercial, strategic planning
  • Champion the brand internally, and ensure understanding and internal alignment of our brand story throughout the business
  • Ensure our brand is expressed in a consistent way internally across all touchpoints, from how we pitch to landlords to our Customer Care
  • Support HR in developing and using our brand as a tool for recruitment and employee engagement

 

Creative development & Project management

  • Develop high quality and effective marketing materials that bring our brand to life whilst delivering to a clear commercial brief
  • Work with external creative and internal creative teams to deliver assets to be used across all channels
  • Aligning with the global calendar lead the content creation and distribution across our owned and earned channels – including the website (to drive SEO), email and social media
  • Manage workflow within the creative team, ensuring that tasks are prioritized according to commercial importance, and delivered in a pragmatic and timely manner
  • Closely manage creative and production agencies and photographers, ensuring they meet objectives on time and on budget

 

Brand partnerships

  • Establish new and strengthen existing brand partnership relationships with like-minded brands to increase the authenticity of our brand, extend our reach and build awareness

 

Media relations, Influencers & Social media

  • Lead press office activity, and manage our reputation in the media, defining and placing key messages to increase organic coverage, raise our brand profile and overall awareness in key regions
  • Work with local markets to ensure the key messages are adapted to ensure relevancy and resonance with local media
  • Oversea our influencer plan, building and retaining strong relationships to secure ongoing coverage through a mixture of ongoing relationships to gifting and tactical payment
  • Build engagement across our social media channels, ensuring activity is always on-brand, and supportive of our overall brand story

 

Customer Champion

  • Be the go-to brand champion within the business, always ensuring we have our target (global and local) customer in mind when planning any activity
  • Understand and monitor market trends and competitor activity, and the impact on our business and customer
  • Use existing and new research to understand our customer and what makes them tick, using this insight to develop messaging to drive them to action

 

Reporting, Budgets & Measurement

  • You will ensure that everything your team delivers aims to have a positive business impact and be responsible for evaluating ROI, as well as tracking the development of key brand metrics.
  • You will own the budgets across PR, Production, Partnerships and Content, and be responsible for monitoring these on a regular basis, to ensure they are on track

 

Position Requirements

About You

 

Experience

  • Minimum 9 years’ experience in a related Brand Marketing role within a consumer brand
  • Proven record of delivering global brand plans into markets, creating assets and weaving together campaigns
  • Experience of working in an ecommerce business
  • Experience working within a founder lead business ideal
  • Experience working across a number of geographies
  • Experience managing marketing teams across Creative, PR, Campaign Activation, Social media and Content
  • Experience managing budgets



Skills

  • Expert knowledge of brand marketing techniques, tools and platforms
  • Outstanding written and verbal communication skills, with the ability to build rapport and credibility across internal and external stakeholders at all levels
  • Outstanding leadership and project management skills - leading high performing teams and executing successful projects - with an eye for detail and high standards of execution
  • Ability to combine a balance of commercial results-delivery with creative and entrepreneurial flair
  • Well-organised, logical and efficient. Process-driven with strong attention to detail
  • A self-starter with an ambitious spirit, able to handle parallel work streams resourcefully and at pace, working both independently and collaboratively
  • Working knowledge of Excel as a project planning and management tool
  • Good knowledge of MS Word, PowerPoint


Educational Qualification
Bachelor’s Degree, 2:1 minimum

Additional Requirements
Ability to document your authorisation to work in the United Kingdom

Mobility Requirements
Regular travel to our Norfolk office and ad hoc travel outside of the UK will be required

Our Aims and Values

 

Our mission is to be the leading accessible luxury brand, by delivering outstanding quality, design and customer service. We are:

 

Customer Obsessed

Our customers are at the core of everything we do. We will always deliver an outstanding and personal experience to them every time they interact with us, to ensure their ongoing support and loyalty.

 

Caring

We treat people with respect, as we would want to be treated. We are apolitical and assume good intentions in others. We are open and honest with each other while ensuring we take an empathetic and supportive approach.

 

Fast Paced

We are passionate about what we do and we want to reach as many customers as fast as we can. We combine focus with pragmatism and flexibility so that we can move at pace in whichever direction we need to take.

 

Exceptional

We have a relentless desire to continually learn and improve to ensure our products and approach are exceptional. Our tenacity, high standards and attention to detail give us a competitive advantage.

 

Commercial

We focus hard on facts and approach things in a logical, rational and analytical way. We challenge each other to make sure we make decisions and take actions that create value for our business and our customers.

This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the company.